Livescorebet Logo & Brand Guide – All You Need
What is Livescorebet? - A Brief Overview
Livescorebet is a dynamic and rapidly growing online gaming platform, dedicated to providing a thrilling and secure experience for players. We specialize in offering a wide variety of casino games, with a particular focus on slots online and a comprehensive sportsbook. Our commitment is to deliver real-time updates, competitive odds, and fantastic promotional opportunities. At Livescorebet, we strive to be the premier destination for online entertainment.
Why a Brand Guide is Important for Livescorebet
Maintaining a consistent brand identity is crucial for Livescorebet. This brand guide serves as a central resource, ensuring that every visual and messaging element used – from the livescorebet logo to the way we communicate with our audience – reinforces our core values and creates a unified brand experience. A strong and consistent brand builds trust, recognition, and ultimately, loyalty.
Who is this Guide For?
This guide is designed for anyone representing Livescorebet, including internal teams (designers, marketers, developers), external agencies, and our valued partners. It’s intended to provide clear direction on how to accurately and effectively communicate the Livescorebet brand. If you have any questions, please reach out to livescorebet customer service for assistance.
The Livescorebet Brand Identity
Brand Values & Personality – Core Principles
Livescorebet is built on four core values: Excitement, Reliability, Innovation, and Community. We are a passionate and energetic brand, dedicated to providing a safe and trustworthy gaming environment. We're forward-thinking, constantly seeking new ways to enhance the user experience.
Brand Voice & Tone – How We Communicate
Our brand voice is enthusiastic, knowledgeable, and approachable. We aim to be informative without being overly technical, and always maintain a tone of excitement and fun. We avoid jargon and focus on clear, concise communication.
Target Audience – Who We're Speaking To
Our primary target audience is adults (18+) who enjoy the thrill of online gaming, appreciate competitive odds, and seek a reliable and entertaining platform. They are tech-savvy, value convenience, and are looking for a dynamic and engaging online experience. Many are drawn to the variety of online casino slots we offer.
Logo Guidelines
Primary Logo – Full Color Version
The primary Livescorebet logo features our distinctive mark alongside the brand name. It embodies energy and dynamism. The logo should always be displayed with respect and adherence to the guidelines below.
Clear Space & Minimum Size
To ensure visibility and impact, maintain a clear space around the logo equal to at least half the height of the logo itself. The minimum size for print is 1 inch wide, and for digital use, 100 pixels wide.
Incorrect Logo Usage
Do not stretch, skew, or distort the logo in any way. Do not change the colors of the logo. Do not add drop shadows or other effects. Do not place the logo on overly busy backgrounds that compromise its legibility.
Secondary Logos/Logo Marks – Variations
We have a simplified logo mark (the icon from the primary logo) for use in situations where the full logo is too large or impractical.
When to Use Each Variation
The logo mark is suitable for social media profile pictures, favicons, and other small-scale applications. The full logo should be used whenever possible to maximize brand recognition.
Logo Color Palette – Primary & Secondary Colors
- Primary: #007BFF (RGB: 0, 123, 255) (CMYK: 100, 52, 0, 0)
- Secondary: #28A745 (RGB: 40, 167, 69) (CMYK: 76, 0, 58, 35)
- Neutral: #343A40 (RGB: 52, 58, 64) (CMYK: 0, 12, 23, 75)
Logo Usage on Backgrounds – Light vs. Dark
The primary logo is designed to work effectively on both light and dark backgrounds. On dark backgrounds, consider using a white or light-colored version of the logo for optimal contrast.
Color Palette – Beyond the Logo
Primary Color Palette – Meaning & Application
Our primary color, blue (#007BFF), represents trust, reliability, and excitement. Green (#28A745) symbolizes growth, opportunity, and winning.
Secondary Color Palette – Supporting Colors & Usage
The secondary color palette provides additional options for visual interest and flexibility. Use these colors to complement the primary colors, but avoid overusing them.
Color Combinations – Approved & Disapproved
Approved combinations include blue and white, green and white, and blue and green. Avoid using jarring or clashing color combinations.
Accessibility Considerations – Color Contrast
Ensure sufficient color contrast between text and background colors to meet accessibility guidelines. This is particularly important for users with visual impairments.
Typography
Primary Font Family – Headline & Body Copy
Our primary font family is Roboto, chosen for its readability and modern aesthetic.
Font Weights & Styles
- Headlines: Roboto Bold
- Subheadings: Roboto Medium
- Body Text: Roboto Regular
Usage Guidelines
Maintain a consistent typographic hierarchy to improve readability and visual appeal. Ensure adequate line height and letter spacing.
Secondary Font Family – Supplementary Font
Currently, we do not utilize a secondary font family.
Typography Hierarchy – Establishing Visual Order
H1: 36pt Roboto BoldH2: 24pt Roboto MediumH3: 18pt Roboto MediumBody Text: 16pt Roboto Regular
Imagery & Visual Elements
Photography Style – Mood, Subject Matter & Guidelines
Photography should be authentic, engaging, and depict real people enjoying the excitement of online gaming. Images should be high-quality and well-lit.
Iconography – Style & Applications
Icons should be clean, modern, and consistent with the overall brand aesthetic.
Illustration Style – If Applicable
Illustrations, if used, should be simple, flat, and align with the brand's playful personality.
Graphic Elements & Patterns – Consistent Visual Assets
We utilize subtle geometric patterns inspired by the dynamic nature of sports and gaming. These patterns should be used sparingly to add visual interest without distracting from the core content. We regularly update our livescorebet logo to reflect current trends while maintaining brand consistency.
Brand Applications – Examples & Guidelines
Website & Digital Design
The website should be clean, intuitive, and user-friendly. Use the brand colors and typography consistently throughout.
Social Media Graphics – Templates & Best Practices
Social media graphics should be visually appealing and optimized for each platform. Utilize pre-approved templates to maintain brand consistency.
Marketing Materials
Marketing materials should clearly communicate the benefits of choosing Livescorebet. Focus on compelling visuals and concise messaging.
Merchandise & Promotional Items
Merchandise should feature the livescorebet logo prominently and reflect the brand's personality.
Video & Animations – Brand Consistency
Videos and animations should adhere to the brand's visual and messaging guidelines.
Brand Voice & Messaging - Detailed Guidelines
Key Messaging Pillars & Taglines
Our key messaging pillars are: Excitement, Trust, and Innovation. Our tagline is Play Live. Win Big.
Words to Use & Words to Avoid
Use: Thrilling, Exciting, Reliable, Secure, Innovative, Competitive.Avoid: Complicated, Confusing, Risky, Unreliable.
Examples of Brand Messaging in Action
Experience the thrill of live betting with Livescorebet! We offer competitive odds and a secure platform for all your gaming needs. “Looking for the best slots online? Livescorebet has a huge selection!”
Do’s and Don’ts – Quick Reference
Visual Do's and Don'ts Summary
Do: Use the logo correctly, adhere to the color palette, maintain typographic hierarchy.Don’t: Distort the logo, use unapproved colors, create cluttered designs.
Messaging Do's and Don'ts Summary
Do: Use a positive and enthusiastic tone, focus on the benefits of Livescorebet, maintain brand consistency.Don’t: Use overly technical jargon, make misleading claims, deviate from the brand voice.
Resources & Contact Information
Downloadable Assets
All downloadable assets are available in the Brand Assets Library.
Brand Assets Library Link
[Link to Brand Assets Library]
Contact for Brand Related Inquiries
For any questions or concerns regarding the Livescorebet brand, please contact livescorebet customer service at [Email Address or Contact Form Link]. We are dedicated to ensuring you have a seamless experience with our platform, and that includes consistent branding.
